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Since 2000 Länsforsäkringar has worked with accentics and developed lead management,&nb... read more
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Strategy

Founding a sales strategy

Are you working with the right solutions to sell your product?
Do you have the right approach to your clients?
Are you approaching your clients at the right level of power?
Would you like some inspiration?

When we start working together, let’s do it properly!
Get the benefit form our long experience and case studies, and make a shortcut in your own project by utilising what we already know.

To produce the best solution – we need a separate sales strategy formulated – and here is how we process it:

Analyse
- The market
- The competition
- Your product
- Your human resources
- Your competitive advantages

Explore ideas
- Different marketing channels
- The ways to sell your product
- Clients reaction to your approach

Defining the strategy
- The best sale strategy
- Setting framework for SPR (SalesProcesReengeneering)
- The best marketing mix

Leverage
- Strategy vs. ability
- Adjust sales supportive systems
- Identify training and recruiting needs
- Identify quick wins

Objectives
- Setting clear objectives
- Brake down objectives to short term follow-up goals

Implement
- Selling the new sales strategy in-house
- Introduce Controlling systems
- Involve the sales force

Launch
- Conforming into your Corporate Identity program
- Training the sales force
- Training the organisation

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